Marketing Manager – CRM(leading MNC)

A Leading MNC in FMCG industry is currently hiring for a CRM Manager.
Our client is a leading MNC in the FMCG field. It owns 5000+ employees in the company and branches in the globe ranging from the US, Italy, France to Switzerland etc. Currently they are hiring a CRM Manager to lead the team.

Responsibilities

- Responsible to perform CRM data analysis e.g. segmentation for B2C and B2B channels, regions and sales channels
- Conduct campaign tracking analysis to provide insight support throughout the entire campaign process including pre-campaign analysis, segment recommendation and post-campaign evaluation
- Plan on the consumer journey strategy, including brand positioning across all touchpoints, in line with global frameworks
- Support the development of customer lifecycle activity planning in the areas of acquisition, engagement, and retention of value customers
- Engage in planning and implementation of marketing activities integrating with CRM program to achieve marketing goals

Job Requirements

- Bachelor degree in Business, or Mathematics/Statistics/other related disciplines
- At least 8 years experience as Product or Brand Manager and extensive experience in CRM
- Design thinking methodologies is a plus
- Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
- Experience with direct-to-consumer communication and CRM programs will be a definite advantage
- Worked for FMCG / Experience in project management will be strong advantage

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email Feli Tam at feli.tam@hays.com.hk.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1233369

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
HongKong
Specialism
Marketing
Pay
Attractive Remuneration Package
Ref:
1233369

Talk to a consultant

Talk to Feli Tam, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +85221010030