Brand & Communication Manager | FMCG

A leading FMCG company is looking for a Brand & Communication Manager.

Your new company

One of the biggest FMCG company is looking for a Brand & Communication Manager, which will be focusing on Personal Care and Healthcare products.

Your new role

  • Build and manage responsible brand to deliver sustainable sales and profit growth and in line with corporate strategic objectives.
  • Initiate consumer insight and research to build communication approaches.
  • Communicate the brand message to consumers via mass media and responsible for product packaging.
  • Manage category P&L, through a full understanding of product P&L in different channels.
  • Understand and deep dive business dynamics, independently conduct business analysis, such as market share, pricing, competition, retail, consumer segmentation, brand health, etc. to identify strategies and tactics to achieve company goals.
  • Work closely with Channel Marketing and Sales team on developing and evaluating effective channel promotions and assist in category management.
  • New product development planning and execution including HUT, product claims, packaging, launch plan.
  • Perform demand forecast, inventory planning and control.
  • Collaborate different parties to execute integrated campaign to achieve customer recruitment and retention and deliver high level customer service and customer satisfaction.


What you'll need to succeed

  • Bachelor’s degree in Marketing & Business Administration, or related fields
  • 8 years+ marketing experience in FMCG industry
  • Good at communication, advertising, especially digital media
  • High calibre with pro-activeness, result orientated mind-set with learning agility


What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email to Melanie Fung at melanie.fung@hays.com.hk.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1224660

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
HongKong
Specialism
Marketing
Ref:
1224660

Talk to a consultant

Talk to Melanie Fung, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: 22307979

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