Manager, Banking Digital Engagement, Marketing

A top tier International Bank is looking for a Digital Engagement Marketing Manager

Your new company
  • A top tier International Bank is looking for a Digital Engagement Marketing Manager

Your new role
  • Develop marketing plans related to digital banking engagement and monitor the progress to ensure they are effectively executed.
  • Plan and take ownership to prepare and roll out the campaigns to drive business targets.
  • To uplift the brand awareness and preference, ensure the advertising and communications are aligning with the market.
  • Develop marketing materials related to digital banking with agencies in achieving the company's marketing strategy and objectives.
  • Managing advertising and media agencies, work with them for smooth service delivery to support various marketing functions.
  • Act as a project leader to oversee multiple digital marketing campaigns with end to end management, from creative development, copywriting, budget control, customer journeys, and performance tracking
  • Propose new initiatives and business opportunities to improve customer's engagement through digital banking.

What you'll need to succeed
  • 6+ years in marketing and digital engagement in the related area, ideally in the banking industry.
  • Bachelor degree in Marketing, Communications, Business or related discipline.
  • Proficiency in both written and spoken English and Chinese Cantonese and Mandarin.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can share your updated CV with Keith to Keith.Ho@hays.com.hk.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1220778

Summary

Job Type
Permanent
Industry
Banking & Financial Services
Location
HongKong
Specialism
Banking and Financial Services
Ref:
1220778

Talk to a consultant

Talk to Keith Ho, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +85222307474

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