Senior CRM Executive

We are looking for a CRM talent as a key account for a local retail group.
Our Client:

Our client is a corporate retail group focus on a variety of consumer goods ranging from Pharmaceutical, Beauty ,Health ,Cosmetic and Toiletry Goods.

Responsibilities:

  • Support the member database from sales trend, purchase behaviour, spending patterns to pre/post-campaign for customer relationship management planning
  • Analyse on CRM insights and action plans through data-mining in order to achieve business KPIs and develop sustaining customer database
  • Involve in customer and campaign analysis as result of actionable recommendations can be made and generated to improve future campaigns
  • Participate in customer segmentation and targeting and involve in big data analytics and predictive modelling in order to drive for various programmes for maximizing revenue and long-term customers’ loyalty
  • Play key role in whole CRM strategies and cycle from Formulation, development and implementation
  • Work close with Customer Team, Trading Team, eCom Team and Partnership with the use of effective CRM analytics
  • Keep update on market trends and make actionable recommendations to stakeholders

Requirements:

  • Bachelor in Business, Statistic, Economics, Mathematics or related disciplines
  • At least 3 years loyalty/marketing analysis experience, preferably in Retail and FMCG industry
  • Strong analytical skills with business and numerical sense
  • Good understanding in latest CRM development
  • Proactive, outgoing, passion on data analytics and strive for excellence
  • Presentable with open-minded, and good time management
  • A good team player with excellent communication and interpersonal skills
  • Proficient in MS Office with knowledge of SQL/ Adobe/ Siebel/ SAP CRM will be an advantage
  • Fluent in spoken and written English, Cantonese and Mandarin

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email Feli Tam at feli.tam@hays.com.hk .
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1219960

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
HongKong
Specialism
Marketing
Ref:
1219960

Talk to a consultant

Talk to Feli Tam, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +85221010030

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