Client:

Our client is one of Asia's most dynamic multinational hospitality groups with strong base in Asia, which they have expanded into key gateway cities and around the world more than 100 branches e.g. Africa, Asia, Europe, the Middle East, North America and Australia. Currently hiring a senior Marketing professionals to lead a team with the China market focused.

Duties:

As a key person, you are responsible to support the development and execution of global integrated Marketing strategies and campaigns to achieve company objectives, drive affiliation and overall business performance. You also need to leverage market and boost consumer insights from digital, print, social media, communications and point-of-sales collaterals to enable on-brand and efficient rollout of campaigns for the development of global marketing campaigns, seasonal & tactical promotions.

Requirements:

• Bachelor’s Degree in Business Management / Communications / Marketing / Digital Marketing
• 10+ marketing experience in a matrix organization and agency. Experience working within with travel or hospitality sector will be highly regarded
• In-depth working knowledge of integrated marketing, especially in digital marketing and social media in China.
• Demonstrated ability to define success metrics for both awareness and tactical initiatives
• Strong project management skills - ability to handle the complexities of working with cross-functional teams and key stakeholders
• Deep understanding of the Chinese and Asian customer behaviour and culture
• Strong fluency in English and Mandarin is a must.

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