Senior Membership Intelligence Analyst

A world-class institution is currently hiring for a Senior Membership Intelligence Analyst.
Client:

Our client is sizeable world-class institution in Hong Kong which is exclusive club whose membership was drawn from the upper class in which it has a unique integrated business mode . With more than 150 history in Hong Kong, currently it is hiring for a Senior Market Intelligence Analyst.

Duties:
  • Work closely with business users to provide recommendations on targeting criteria to drive the successes of various Membership campaigns, promotions and communications
  • Execute customer selections to enable advanced personalization
  • Perform timely evaluation on the effectiveness of target selection and segmentation throughout the campaigns; swift action and adjustment on the target criteria is warranted
  • Develop clear and accurate campaign insights to drive improved customer experience and returns on investment
  • Conduct analyses based on overall campaigns and promotions performance and provide recommendations for future planning
  • Be part of the team to build customer tagging and modeling using advanced analytics forecasting models and set up of the automation for future customer selections

Requirements:
  • A degree conferred by a reputable university, preferably in Marketing,Statistics, Quantitative Analysis, MIS, Computer Science, Business or related disciplines
  • 5 years’ or above relevant experience in campaign targeting or data mining on customer behavioral analyses. Experiences in predictive analytics is a credit
  • Good understanding of multi-channel communication approaches and the data requirements relating to selections and segmentation
  • High level of numeracy and analytical ability with strong business acumen
  • Solid experiences in using MS Access, SQL, Alteryx, SAS and Tableau for business practices.
  • Good communication and inter-personal skills

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email Feli Tam at feli.tam@hays.com.hk.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1237279

Summary

Job Type
Permanent
Industry
Charities & Not For Profit
Location
HongKong
Specialism
Marketing
Ref:
1237279

Talk to a consultant

Talk to Feli Tam, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +85221010030