Team Head, Consumer Banking Marketing Communications

A top Consumer Bank is looking for a Team Head of Marketing Communication to boost young customer acquisition

Your new company
A top Consumer Bank is looking for a Team Head of Marketing Communication to boost young customer acquisition

Your new role
  • Managing a lean team of 3-4. Plan, strategize, develop and execute marketing campaigns to boost sales and business goals for the retail banking young consumer business.
  • Responsible for developing and executing marketing programs to acquire and retain young customers, achieving business goals across mainly online, branches and phones and across key target client segments.
  • Brainstorm and generate roadmap for upcoming new products with different stakeholders.
  • Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including program development including P&L assumptions, program approval documents, marketing brief process, implementation and coordination across channels, internal communications to the field.
  • Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
  • Manage vendor relationships related to fulfillment and offer management for the acquisitions programs. Answer/Investigate client inquiries regarding promos or campaign fulfillment.

What you'll need to succeed
  • 8-10 years of working experiences in Marketing and Communication in Retail Banking especially for the young consumer segment.
  • Proven analytical, project and process management skills with innovative and think outside of the box mindset.
  • Advanced marketing competence across search, display, paid media and measurement.
  • Proficiency in written and spoken English and Chinese Cantonese and Mandarin.
  • Bachelor Degree in the related field.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can also share Keith your CV to keith.ho@hays.com.hk.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1220777

Summary

Job Type
Permanent
Industry
Banking & Financial Services
Location
HongKong
Specialism
Banking and Financial Services
Ref:
1220777

Talk to a consultant

Talk to Keith Ho, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +85222307474

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